It was like a dream that had finally been realized. This night scene photograph that I picked to be used for my faculty magazine in my sophomore, is still fresh in my mind. The all-white pillars magnificently stood as the base structure of the Memorial Hall, and the dim yellow lights solemnly bathed the Statue of this great man, Mr. Abraham Lincoln, in his regal sitting position, in between two pillars inside the hall.
Lincoln Memorial at night |
And now, after more than two
decades, I stood yet again before the Statue of Lincoln with a better idea of
its proportion, and with one of his famous quotes always lingering in me,
"You can fool all the people some of the time, and some of the people all
the time, but you cannot fool all the people all the time."
Even though there are 44
Presidents since the US’s independence in 1776, the greatness of Abraham
Lincoln is still distinguishingly highlighted in the State that was named after
its first president, George Washington. Even the tour guide spent more time on
this 16th President, showing the spot he got shot, and the hospital he was
admitted in after the assassination in April 1865. What made Lincoln the
greatest American president? He ended slavery, guided the country through the
constitutional, military, and moral crisis – Civil War.
No man is born to be great.
What makes a man great depends on what he did in his lifetime. The same for a
brand, to become a great product or a great brand, you need to have something
extraordinary to deserve an appraisal of greatness. And one good thing about
brand, unlike human beings that have a biological lifespan, it can last long
when all the factors are right.
Fooling Nobody |
As a brand in the Internet era
and social media technology that widespreads everything in the speed of light,
the famous quote of Lincoln has to be upgraded to a more stringent level to
“you fool no people at any time”. And you take no chance, because any
wrongdoing can hurt your brand almost instantly.
Last two weeks, a leading
Chinese newspaper in Malaysia was uncovered with plagiarism in its editorial
article, and the news spread fast on Facebook. Within two weeks, readers
exposed another 20 more plagiarized articles by simply using Google as their
investigative tool. The newspaper demonstrated the worst kind of response by
merely publishing a perfunctory apology on its Facebook fan page, but played
dumb in its printed dailies, to limit the right to inform their readers, as a
damage control solution. But I dare say you fool nobody in the Internet age.
The virtual world and the real world coexist and are interactive, insincerity
would eventually rebuke and haunt your credibility.
Wall Street Bull |
To summarize my US trip, it
was a pleasure to have met our FingerTec partner in New York, to exchange
ideas, to better understand the local market, and to explore on how to expand
the FingerTec brand in North America for the coming years.
Overall, I had a pleasant stay
in New York this summer. The weather was not too hot, especially in the breezy
sunny days, wind blew with an unexpectedly soothing cool air, and walking in
the vibrant metropolitan city was quite enjoyable. I even managed to visit The
Metropolitan Museum of Art and MoMA, the Museum of Modern Art, besides some
other popular tourist spots.
by Teh Hon Seng, CEO, FingerTec HQ
by Teh Hon Seng, CEO, FingerTec HQ