Nowadays we often
heard about the importance of user experience, it’s a step further than of
quality products and services.
Because even when you have achieved certain quality standards, it doesn’t
mean that your products are appealing amongst the customers. If the experiences
from the users were not pleasant, even if your products passed the ISO 9001
certification, or received high praises from your business guru, that doesn’t guarantee
that your products will sell well.
Customers will
complain if they found software bug or hardware glitch, but they are usually not
vocal if they don’t get a good user experience. It is rather the issue of the
“sense”, immeasurable like look and feel, the challenge for business owner is
far too great; hence only great companies manage to handle the issue of user
experience well.
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| Happy staff contributes to producing quality product that will achieve better user experience |
When a company
determines to go for ISO 9001 certification that’s meant to produce quality
products, consultant will hand-down a checklist that emphasizes on processes,
documentations, and etc; there is never a stress on the quality of personnel to
produce quality products. The role
of employees is shrunk to some little tiny screws that bind the processes.
How could companies
come up with ideas to upgrade their quality products to a level of lovable
products based on user experience? In my opinion, you need to upgrade your
workplace to a level of lovable workplace based on your employee’s experience.
If whether a product is great or mediocre is
determined by its user experience, producer should have no say in it; then
whether a workplace great or mediocre is determined by its employee experience,
boss should have no say in it.
A lovable workplace
or a great workplace, according to Michael Burchell and Jennifer Robin that
co-authored the book, The Great Workplace, is where people trust people they
work for, take pride in what they do, and enjoy the people they work with.
Employees at great companies also say that they want to work for their employers
for a long time. It is not uncommon for employees at great workplace to say
that they even want to make careers there, and stay for the duration of their
work lives.
If quality staff
contributes to produce quality product; hence happy staff contributes to
producing quality product that will achieve better user experience. This is because
the highest sensational feel will spread around the products that only can be
detected sensationally by the customers.
To attract more top
minds that can produce high quality products to work for us, our company starts
to offer scholarship to eligible IT students. But to build a great workplace that can produce quality
products to match better user experience, we have to improve our systems continuously,
and a working environment with a culture that radiates the desired work ethos.
