Monday, November 23, 2009

Stood Out In Mumbai

Since we were the only Malaysian exhibitor surrounded by an ocean of Chinese companies in China Sourcing Fair in Mumbai, the foremost questions we anticipated were, “What are the major differences between FingerTec products and China products?” and “Why should we Indian buy from your company while we are indulged by loads of cheaper China products?”

In fact, we received no such question at all. While thousands of Chinese exhibitors simply transformed the Exhibition Hall a China Town, FingerTec, among a handful of other countries’ booths available, stood out easily with local Indians handling inquiries.

I’m still obliged to answer the questions though. I think some of our partners may like to know since they’re often competing with some China products. I don’t see the necessity to handover detailed comparison list here, but discerning some basics should be sufficient.

With our partner, Compax Industrial System took care of the booth, I had ample time to roam the Exhibition Hall. In summary, the Chinese Sourcing Fair is all about a fleet of Chinese companies that couldn’t wait to part with their products from their manufacturing plant in exchange with cash. It seemed to me they’re more incline to deal with the seeable tangible products, all the invisible intangible added values such as system, software, service, branding, solution, are normally the least of their concerns.

Bhooshan & Imran, Compax handling crowds

Visit Compax office in Pune after the Trade Show

I agree that the intangible value might be less important for electronic components and consumer products, which constitute the larger part of the Sourcing Fair, but it’s hard to believe that security products which supposedly be more holistic in solution; software, the main driver of most security hardware, is also taken lightly by most Chinese players.

Without any doubt, low price is one of the best strategies. But for security and office automation products, it should be more than that because quality and reliability must be second to none. A question for users, do you want to enjoy (the price) first and suffer later? That’s why our partner for seven-year, Compax never turned to sell Biometrics products from China, although repeatedly approached and offered with attractively low price products. However, they did use the price lists from the Chinese competitors to negotiate with us.

In reality, FingerTec sales grew exponentially in India for the past few years. The more pricey Korean products also are in demand in India market. To me, this is a good sign. It proves that the Indian market starts to take other elements besides price into their consideration.

IFSEC India had just ended two weeks ago in Delhi; and now come the China Sourcing Fair in Mumbai. With huge crowds drawn to our booths in the two most populace cities in India, it should keep Compax busy for the coming months.

This is the promo trailer song of 3 Idiots which bombards the MTV channel in India now. The actress, Kareena Kapoor, wow, is so beautiful.

by Teh Hon Seng, CEO, FingerTec HQ

Tuesday, November 3, 2009

Confirmed. It's me.

Ever come across any face recognition system? Since FingerTec FaceID 2 reader is due to be released only in January, I would like to recommend Picasa 3.0 if you want to experience face recognition system. Picasa 3.0 is a photo album management system provided by Google, free of charge.

Picasa 3.0 with face recognition tool

Thanks to Google’s acquisition of Neven Vision, a company that specialized in matching facial detail with readily available images in a centralized database, three years ago. The technology was then being transferred to Picasa 3.0. The technology helps to identify all faces in your pool of photos in groupings based on their similarities, which you can opt to tag them later. Picasa will automatically suggest the tags that suit to the faces the next time you upload new photos to your computer.

But Picasa may also capture the face of a lovely angel statue standing next to you and suggest that she is your girlfriend (you can pray for the statue to come to life, if you want to); or identify Mr. Obama in a poster and group him with one of your colored friends. Or some stranger’s faces might just pop up from nowhere when your picture was taken with a group of passersby. With all these limitations, you still need to edit your photos by removing or regrouping all the errors to finally get the tags right. Still, despite all, it’s pretty much a useful tool.

How about FingerTec® FaceID reader, can it differentiate statue, poster or photo from a real face? That’s the major difference between 2D and 2D+3D (FingerTec® FaceID) facial recognition technology. FaceID will easily identify a pictured face as negative unless it is a waxwork that looks very real, or perhaps a twin. For Picasa face recognition, it searches the entire stack of your 2D photos; but for FingerTec FaceID, you have to enroll before performing identification for time attendance or access control, which lessens the burden of fuzzy logic search.

FingerTec FaceID 2

Biometrics recognition system is getting closer to our everyday’s life. Another application that has been quietly adopted without most people being aware is biometric signature recognition system in banking industry. When you sign a check, some banks have already transferred the recognition job from visual inspection by an officer to a biometric signature recognition system. The system will measure and analyze the physical activity of signing, your strokes order, the pressure applied and the speed.

Below is a joke that I would like to share with you.

“Could you please identify yourself, madam,” a bank teller expects an old woman to produce her identity card when withdrawing a large amount of cash from her savings account.

Indeed, the bewildered old woman slowly opened her handbag, took out a small mirror, looked into it for a while before raising her head, “Confirmed. It’s me.”

That’s the same humor phrase that we use in our brochure and poster for FingerTec FaceID 2 reader.

In fact, who can identify you better than you could? But the fact remains that most of us are nobody or merely a stranger to others; hence we have to rely on a medium to provide an unambiguous and undisputable identification. What else better than a biometric recognition machine to identify a human? And among the Biometrics products, what else better than FingerTec brand as a perfect choice? 

by Teh Hon Seng, CEO, FingerTec HQ