A lot of products claimed to have plenty of features to spoil your choice. One of the common strategies marketers often used is Features Comparison Table.
“With the impartiality by comparing apple to apple”, the salesman says, how their products are far more superior than the rival’s in terms of value for money.
And you fell for it. Happily you brought home the gadget. After two days of toiling with it, you noticed that the touch screen needed a bit more effort to make things move; you have to reboot your handset every couple of days to boot some functions; or you have to hold it in a special position to not lose your signal.
Comparing apple to apple, so they say.
Unless you are a diligent customer willing to do some extra research, similar sales strategies have been proven to work effectively in today’s marketing gimmick.
In delivering a feature in their iPhone, Apple says that they have to go through tens of thousands of discussions to achieve better user experience and greater user interface.
If a company can pick up the tiniest detail in delivering a product’s feature, of course it can produce greater products than the rivals.
And that’s why you hardly see Apple customers make features comparison with other brands and no brands dare to compare them to Apple. This is the only Apple; apple-to-apple’s comparison is invalid here! Irony.
“Delivering the tiniest detail” is what makes a product superb. And we at FingerTec always bear this in mind.
by Teh Hon Seng, CEO, FingerTec HQ