Writing Skills Exceed All

A lot of people misunderstand the meaning of IT Age and call for learning of computer to equip for the future. In fact, the keyword of IT is “Information”, “Technology” is just a tool or a medium to carry the explosion of Information that flooded our daily lives.

My opinion about learning computers has always been very clear. Parents need not have to worry about their offspring’s skills in computer. For nowadays kids, computer skills are natural. If you don’t believe me, let them play online games and they turn into a master in a few sessions even without guides from anybody.

Improve Your Language, that’s my call. Only with high proficiency in language, ones can easily and quickly comprehend information, and turn the information that cocooned them into the wings of knowledge and wisdom, to fly them to the gardens of wealth and opportunities.

Given this scenario: two persons, one piece of article, and one solution. One person reads but struggling to comprehend due to lack of language proficiency and the other one finishes the article in no time and solves the puzzle. Who wins?

When the Internet Age comes, people need to upgrade the proficiency of language from reading to include writing too. For example, as a technician, answering calls solve one problem at a time, one to one. But when you write the solution and publish it online, that piece of the solution serves many. Considering the cost of phone calls and the efforts it would take to explain, wouldn’t this be a better choice?

People write more than ever before.

In the past, social life involved much talking than writing. Now, we are using Facebook, we Tweet, we blog, we MSN, my conclusion is, we write more than we talk in the Internet Age and in the Internet World. If ones can polish their writing skills, who knows there might be another J.K. Rowling in the making.

Since 1995, when we started our unique way of global marketing strategy, our criteria of employment was not how good my sales people can talk, but I emphasized on how good they could write. And I even want this requirement extended to the technical team as well.

I read a book and discovered that theorists make a summation on our strategies and our Practical Branding efforts as “Inbound Marketing”. No matter what terminology they’re using, theorists and marketing gurus collectively agree that “writing skill” within an organization is one of the important criteria for “Inbound Marketing”.

Thanks to my staff who can write, with their contribution over the years, we have built a knowledge-based garden that prosper our business and benefited our customers all over the world.

by Teh Hon Seng, CEO, FingerTec HQ