Salesforce.com, the world’s leading CRM (Customer Relation Management) system that we’re currently using, puts emphasize on “NO SOFTWARE” in their sales strategy.
No doubt, “NO SOFTWARE”, is more clear than if they were to use “Cloud Computing” technology term, which needs further elaboration and having no catchy punctual to actually ‘catch’ customers.
“No Software” is the fundamental
NO SOFTWARE. The same goes to TA100 DIY but it is not something related to “Cloud Computing”. TA100 DIY is simply NO SOFTWARE. It’s just like a smart phone; all the smart features are put together in one phone.
NO SOFTWARE. Offered at a competitive price yet loaded with superb features is what TA100 DIY all about; suits perfectly for SME and SMI.
“TCMS V2 is overtly too sophisticated for our small business. We only have a few staff, and we are not going to use some of the features. 'Overnight shift' for example, is of no use to us.” Commented some customers.
“TCMS V2 requires training. For small businesses that are tight in budget, they even want to save on small training fees.” Lamented some resellers.
TA100DIY, everything in one box
“Can we just sell the machine as cash-and-carry item and the customers do the rest by themselves?” Asked some idealistic resellers, a twinkle in their eyes.
Harder than we thought
When the first batch of TA100 DIY was introduced to the market a few months ago, some users started to rebuke, “I had to type long username to register users one by one with those small keypads. So inconvenience! The user has to punch some key first before they can put their finger, unlike the other models. No good too. The HTML reports have flaws, etc …” And the list extended.
And some users came back demanding us to ‘upgrade’ the DIY machine to become a normal machine with TCMS V2 software. We helped them downgraded the firmware, and we sent them TCMS V2 software (of course, with some charges involved).
The Will Lives On
But I did not back away from the lukewarm response, in fact I told my staff, the market has thousands times more small offices than large corporations or factories, and these offices will need time recorders to record their attendance. Simpler and cheaper Biometrics reader would suit their requirements better than the normal machine with software.
“If some percentage of these offices starting use our TA100 DIY, we will see much improvements in our sales.” I reiterated.
The R&D team later was instructed to gather customer’s feedbacks, refine the crude features, adding some new ones, and enhance the batch processing to import and export data and etc.
DIY is the Final Destination for TA100 DIY
For resellers, TA100 DIY can definitely help them to reduce training hours spent at end users. For tech-savvy end users, TA100 DIY should be a walk in the park. If you can operate your mobile phone, you can do TA100 DIY.
My aim is to make the DIY reader so simple, even housewives could use it in the house to check their husband’s IN and Out (go out and back home) movements. (And have records to prove it) :)
I bet on the DIY reader to be as successful as the rest of the models.
What’s next?
Of course, software will remain inevitable for all other FingerTec models including the ones we are going to produce in the future. We have also started the TCMS V2 web version development, which would involve cloud-computing technology, and eventually, our next milestone is to operate like Salesforce.com.
Stay tuned with FingerTec, interesting things keep happening.
by Teh Hon Seng, CEO, FingerTec HQ
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