Monday, July 13, 2009

Face Recognition, The Next Big Thing

"The thicker face the face, the harder the verification”

“Sorry…the machine doesn’t recognize ugly people.”

“A little make-up would help the machine.”

“You’re possibly not a human, access denied!”

“Sometimes it does matter if you’re black or white! Auwww!!” – MJ style certainly.
The R&D guys joked when the prototype failed to recognize faces back then. Some of them even suggested having these kinds of greetings in the machine, which obviously was shot down immediately by the more sane ones.

2 + 3D Face Recognition Algorithm

Recognize this face?

Having our past experiences in the biometrics industry, gradually we had to diversify our research and development into other areas, and we choose to develop face recognition. The road to commercialization stumbled upon engineering and re-engineering of the 2+3D face recognition algorithm. After myriads of denials from the marketing department over time, the overall outcome now is positive.

So, another market revolution can be expected, this time, led by face recognition.

According to a research report, face recognition would keep its status quo in between 16-18% for another 6 years, whereas fingerprint technology will slowly lost its momentum, from current market share of 55%, gradually declined to 31% in 2015 for a combination of private and public sector.

Ready For The Change
Of course, the market development might not always follow the forecast. Especially for high-tech products, if the time is ripe and the product is right, you have higher opportunity to change the world, or to prove expert’s projection is rather conservative or wrong.

This time, we are more than ready when come to term with the new biometric technology and market. We understand the customers better, more aware of their requirements, and the market acceptance would be easier, we reckon.

For instance, facial recognition is truly contactless when embed with one-to-many verification technology. Every time you want to gain an access, or to check in for attendance, what you need to do is just to stand before the reader, it will scan and verify; or flash an RFID card prior to the process if the reader is incorporated with RFID functionality.

Our Face Recognition Roadmap

FingerTec FaceID 2 (artist's impression)
FingerTec FaceID 2E (artist's impression)

We will introduce two new products simultaneously into the market before year end with a codename FaceID 2 and FaceID 2E respectively. The first, FaceID 2 would be a combination of fingerprint and face recognition technology, providing options for users either to use single method, or a combination depending on their security needs.

The latter, FaceID 2E, would be an external face recognition reader which can be plugged into FingerTec existing fingerprint reader models through USB port. (Note: Only apply to future batch of FingerTec reader models with USB port)

Standalone face recognition reader only without any fingerprint module, is also in our pipeline, schedule to be launched by 2010.

For our existing partners, prepare yourself for a shake-up in biometrics market. Please bear in mind that when opportunity knocks, you can either open your door or you can let it pass.

FingerTec once again will abide by our philosophy, to lowering the entry barrier and making high-tech products mass; and most importantly, our brand is tagged with an affordable price.

by Teh Hon Seng, CEO, FingerTec HQ

6 comments:

Anonymous said...

Its really very interesting to add the face recognition to FingerTec products.
We hope to see the new machines in 2010.

Good luck.

Jawad Yaqoub

Teh Hon Seng 郑云城 said...

Hi, Jawad,

The moulding and fine-tuning are underway. We have a lot of expectations on the machines. Thanks,

Desmond said...

Indeed, very interesting.. getting more customer inquiries on this kinda product

All the best

desmond@amtc system sb, sabah

Dinesh said...

Its really a great idea, people think, devices shown in movies like MI or james bond series are just in movies... let it come in real and we push it in market... awaiting to welcome the series and also IRIS solutions if any....

Hisham Akl said...

Hi Teh
I'm so happy and excited for the face regonition machine, I will do my best to make it success.
Good Luck my friend

Hisham Akl
Technology Line

Bob said...

Great News Teh, I will do my best for you in the UK, hope it is soon.